In terms of current value, the sales of nightwear, underwear, and swimwear in India increased by 14 percent to reach Rs 247 billion in 2013, according to a report by Euromonitor International Ltd, a London based market research firm. The presence of regional players in India and their respective growth in each sector is one of the reasons that this industry is booming. Augmented production and availability of branded underwear and nightwear by leading manufacturers have been a trend since 2012, said the report.
Every woman sincerely appreciates good nightwear and the comfort of a beautiful nighty. Selecting a comfortable one can be a daunting task, especially when there is an array of styles to choose from. From sheer fabrics like silks and lace to smooth satin that feels as light as air, and pure and comfortable cottons, the range is endless. Of course, there is no dearth to confusing terminologies like 'babydoll', 'capris' and 'camisoles', to name a few.
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Pyjamas and Capris: Overall, when it comes to nighties, there are only two choices available - either be conservative or dress alluring. Although pyjamas and capris are indeed a conservative choice, it is elegant in its own right. A set comes with a separate top and bottom, which can be comfortable and unrestricting. Popular fabrics used are cottons, lycra and satin. These are some strong materials that hold the form and shape of the ensemble, since the construction of this garment involves strong seams.
Nightgowns: Long nightgowns are usually cut out in cotton or silk or even satin and lace. They are considered to be very comfortable and airy, thanks to their loose fitting character. The gown is most often sleeveless and can hang on up till the calves, knees, or ankles. Some designs allow an additional robe with sleeves and a sash to tie it up. Generally a robe is included to cover up the gown underneath, if the design seems to be a little immodest.
Babydolls: A babydoll nightwear is a short and mostly sleeveless nighty or negligee. Most common styles come with formed cups called a bralette to accentuate the cleavage, which is attached to a flare skirt. It usually falls between the upper thigh and the torso. The garment is often trimmed with lace, ribbons, ruffles and even furs and is most often made of sheer or translucent fabrics like chiffon or georgette, giving it a very flirty and sensuous edge.
Camisoles: A camisole is a loose fitting piece of undergarment, which typically has spaghetti straps, but is however shorter than a slip or a chemise. The camisole usually extends up till the waist, but is sometimes cropped to show off the midriff, or is even extended to drape over the pelvic area. Made from light materials such as cotton, satin or silk, this is a nighty to wear while going to bed.
Maternity nightgowns: Maternity sleepwear is a must-have for the comfort of the mother and the growing child. These gowns are extremely loose fitted below the bust line to accommodate the swelling midriff. Often made of fabrics, such as, cottons and satin, they are lightweight and comfortable to wear.
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