About this Product
Title Name - Good to Great
Author - Jim Collins
ISBN - 66620996
Description -
The Challenge.Built to Last the defining management study of the nineties showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.But what about the company that is not born with great DNA How can good companies mediocre companies even bad companies achieve enduring greatness
Some of the key concepts discerned in the study comments Jim Collins fly in the face of our modern business culture and will quite frankly upset some people.
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