Aloe Vera is a species of succulent plant that probably originated in northern Africa. Extracts from A. Vera are widely used in the cosmetics and alternative medicine industries, being marketed as variously having rejuvenating, healing or soothing properties.
Aloe vera is used on facial tissues where it is promoted as a moisturizer and anti-irritant to reduce chafing of the nose. Cosmetic companies commonly add sap or other derivatives from Aloe vera to products such as makeup, tissues, moisturizers, soaps, sunscreens, incense, shaving cream, or shampoos. A review of academic literature notes that its inclusion in many hygiene products is due to its 'moisturizing emollient effect'.