Jimmy Choo ltd was founded by tamara melon in 1996, as a luxury footwear company. The brand now encompasses an iconic lifestyle brand defined by an empowered sense of glamour and a confident sense of style. Women's shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrances and men's shoes. Sandra choi, niece of mr. Jimmy Choo, is the creative director. She is responsible for the design of each of the label's product categories as well as brand identity. Together with pierre Denis, ceo, they share a vision to create one of the world's most treasured luxury brands. A piece of Jimmy Choo dream. Captured in a fragrance. Ephemeral, evanescent and empowering, a fragrance which becomes an icon. This fragrance is the ultimate woman accessory, revealing her sensuality and charm sensual, charming, strong, beautiful, seductive.