Curcumin is a flavonoid extract of turmeric root but it is poorly absorbed in the body and rapidly metabolized into inactive forms. Longvida Optimised Curcumin harnesses a patented lipid delivery technology that offers 285x greater bioavailability, 65x higher peak plasma levels, and 7x longer-lasting action than standard curcumin. Longvida curcumin is highly stable and highly soluble, optimized to deliver free curcumin (the active form that is not metabolized or glucuronidated) into the bloodstream and target tissues. Free curcumin is the only form that is proven to reach the brain. Longvida technology addresses factors associated with poor bioavailability by providing a unique phospholipid and fatty acid coating that surrounds the curcumin molecule and enables it to be transported into the lymphatic system rather than the circulatory system. Unlike the circulatory system, the lymphatic system bypasses the liver (the major organ for metabolism), so less curcumin is exposed to metabolic enzymes and remains in the free active form. Each product contains 30 capsules, providing a 1-month supply at the standard 500 mg daily dose. Free from: Dairy, gluten, lactose, salt, soya, yeast, wheat. No artificial colors, flavors or preservatives. Non-GMO. Igennus Healthcare Nutrition is a family-run, privately owned company based in Cambridge - the heart of life sciences innovation in the UK. Founded in 2004, we have specialist expertise in formulating and producing advanced supplements for therapeutic, clinical nutrition. Our products are often used by healthcare practitioners whose clients may have compromised digestion or whose sensitivity to certain additives may be heightened, so all of our supplements have been formulated and manufactured to be safe, effective and well tolerated. Our products use the best quality forms of ingredients, taking into account concentration, bioavailability and the dose required to provide demonstrable benefits to health.