Kelco Plum White Shampoo is Perfect for: All pets with white coats. Gentle cleansing, builds texture, strengthens coat. You can expect SHOW DOG results with Plum White Shampoo! Groomers, Handlers and Owners of white coated dogs have unique challenges when meeting the demands of caring for the coat. You can purchase this product with confidence! Perfect for bichons, poodles, samoyeds, west highland whites, sealyhams, jack russells, maltese, papillons, kuvasz...any white coated dog or cat! You do not have to settle for dingy or dull coats with yellow overcast. Plum White Shampoo adds dimension to the coat and will make your white furry friend shimmer and shine! Plum White is my BEST SELLING shampoo formula and is used by many show dog handlers and breeders of white coated animals. Here's why: Plum White Shampoo! is the ABSOLUTE BEST for brightening white coats and reducing yellow or green oxidation. Plum White Shampoo! is deep cleaning, removing odors, food stains, dirt, grease and leaves a great shine. Plum White Shampoo! performs better than any blue shampoo No Bleach, No Peroxide and without ANY bluing! Plum White Shampoo! is mild, pH balanced, natural, bio-degradable and SMELLS BANANA FRESH. Plum White Shampoo! is made with Jojoba Oil, Aloe Vera, Sesame Oil, dl Panthenol, Wheat Protein, Vitamins A and E, Nettle Extract, Chamomile Extract, Comfrey Extract, Henna Extract and Rosemary Extract Plum White Shampoo! by Kelco is Soap and Detergent FREE making it safe to use with Flea Control Drops and is perfect for bathing pets of all ages. Highly Concentrated 50 - 1 formula. This 12 ounce size MAKES up to 4.75 GALLONS of SHAMPOO application!