It's the early 1980s: MTV and stone-washed jeans; movies like Blade runner, Diner and Gandhi ruled. Mike Graham, inspired by a love of surfing and climbing, launched Gramsci from his garage in Southern California. He designed the now-famous gusseted crotch and cinch/release belted G -Pant and G-Short that have become legend in the outdoor community. With grassroots efforts and word of mouth, the now cult-like following for Gramsci clothing began to grow. By the late 1990s, Gramsci was coveted for its unique fabrications, worn and weathered finishes, freedom of movement comfort, quality and multiple functionality. Years later, Gramsci is still dedicated to creating garment dyed, worn-and-weathered clothing built for the sport of living. Forever paying homage to the original designs launched over two decades ago, the company's design team is always busy dreaming about the next generation of Gramsci. With a strong foundation, Gramsci is committed to developing new, natural technology and innovative designs each season.