From the snuggle of a plush animal to the nuzzle of a family pet, babies share a unique emotional connection to the animal kingdom right from the start. Recognizing this, Animal Planet proudly celebrates this by introducing Animal Planet Baby, an irresistible new brand, designed especially for the littlest animal lovers. Animal Planet Baby evokes the playful spirit and wide eyed wonder of adorable baby animals from around the planet while encouraging a child"s natural instincts to learn, play, explore and embrace the unlimited possibilities of the world around them. Additionally, Animal Planet Baby not only embraces the incredible bond between baby and animal, but ensures future generations the same opportunity by donating a portion of all purchases to R.O.A.R., Animal Planet"s non profit organization dedicated to helping make the world a better place for animals around the world. Safe for newborns. BPA free.